Domino’s Pizza has appointed Nicola Frampton as its permanent chief executive officer, marking a leadership change as the company broadens its focus beyond pizza to include the growing UK chicken market. Frampton, who served as interim CEO since November, succeeds Andrew Rennie, who led Domino’s for about two years before his departure.
Rennie had publicly stated that the UK pizza market was nearing saturation, indicating limited potential for significant growth in the sector. Under Rennie’s tenure, Domino’s began exploring options to diversify, including plans to acquire a second food brand to fuel expansion. However, since taking over as interim CEO, Frampton has signaled a revised strategy.
Earlier this month, Frampton said that the acquisition plan had been “parked” after trials of Domino’s new sub-brand, Chick ‘N’ Dip, showed that the company could effectively enter the expanding chicken market without buying an established brand. The Chick ‘N’ Dip rollout is now a nationwide effort designed to capitalise on rapidly increasing consumer demand for chicken products in the UK.
Frampton joined Domino’s after managing its UK retail business and has been with the pizza chain for several years, including four years as chief operating officer. Ian Bull, Domino’s chairman, praised her leadership during the interim period, noting that she brought “clear strategic focus” and momentum to the core pizza business. The board expressed confidence in Frampton’s ability to grow Domino’s and enhance shareholder returns.
Domino’s reported that 2025 had presented challenges due to weaker consumer spending, which led to a drop in order volumes, alongside price increases from many franchisees. Despite this, the company said 2026 had started positively. Domino’s expects Chick ‘N’ Dip to provide a sales boost while continuing plans to open new outlets across the UK.
Following the announcement of Frampton’s appointment, Domino’s shares rose by approximately 3% in early trading.
Why it matters
The appointment of Nicola Frampton signals Domino’s strategic shift to sustain growth amid concerns of market saturation in pizza. Expanding into the chicken sector with an in-house brand rather than acquiring an established business reflects a more cost-efficient growth model. This move aligns with broader consumer trends favoring diversified fast-food options and could influence market competition in the UK’s quick-service restaurant landscape.
Background
Domino’s has been a dominant player in the UK pizza market for years but has faced challenges as consumer spending tightened and growth opportunities diminished. The company’s decision to trial Chick ‘N’ Dip follows wider fast-food industry trends where chicken products are increasingly popular. Nicola Frampton’s promotion from COO to CEO provides leadership continuity during this period of strategic adjustment.
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