Good Good Golf faced significant business repercussions this week after a widely condemned online advertisement it co-produced with Callaway Golf sparked accusations of sexism and violence against women. The digital media company lost its three-year partnership with Callaway, while the PGA Tour announced that Good Good Golf would no longer sponsor a tournament scheduled for November in Austin, Texas.
What Happened
On August 25, 2026, Callaway Golf publicly apologized for approving a 60-second video featuring a Good Good Golf co-founder pushing a female golfer to the ground as she reached for his new co-branded driver. This ad, intended as a parody of the horror movie “Obsession,” drew immediate condemnation for portraying violence against women in a comedic tone. Calls for accountability grew, prompting Callaway to sever ties with Good Good Golf and commit $1 million to organizations focused on preventing violence against women.
Following the controversy, the PGA Tour confirmed that Good Good Golf had voluntarily withdrawn its sponsorship of its November tournament in Austin. This decision was framed as an opportunity for Good Good Golf to focus inward on its operations and future work.
Key Facts
The ad featured Garrett Clark, a co-founder of Good Good Golf, physically shoving golfer Alexis Miestowski to the ground and issuing a menacing warning not to touch his new driver. Callaway CEO Chip Brewer acknowledged that approving the ad was a mistake and took full responsibility for the oversight. Good Good Golf’s founders have since pledged donations from campaign proceeds to support women’s organizations.
Callaway’s $1 million donation commitment to violence prevention groups followed public pressure for tangible restitution beyond apologies. Good Good Golf began as a YouTube channel in 2020 and has grown into one of golf’s largest content creators, with multiple show formats and an apparel line.
What This Means
The fallout highlights how quickly corporate partnerships can unravel over controversies that reflect poorly on brand values, particularly regarding sensitive social issues like gender violence. For Good Good Golf, the loss of a high-profile sponsor and a major tournament affiliation could limit growth opportunities and damage its credibility within the traditionally conservative golf industry.
Callaway’s swift disassociation and commitment to donating funds to relevant causes demonstrate an effort to mitigate reputational damage and align with social responsibility expectations from consumers and stakeholders. This event serves as a reminder for companies to rigorously vet marketing content to avoid offensive depictions, as approving problematic material can result in significant financial and brand repercussions.
Background
Good Good Golf was founded on a digital content platform in 2020 and quickly expanded into merchandise and made-for-television shows, attracting a mix of male and female participants. The company’s growth had been boosted by the three-year partnership with Callaway, a well-known golf equipment manufacturer. Before this incident, Good Good had been broadly successful in engaging new golf audiences through social media and entertainment.
What Comes Next
Good Good Golf’s immediate priorities include addressing the reputational damage and refocusing on internal operations as it seeks to rebuild trust within the golfing community. Callaway’s $1 million donation to violence prevention organizations is expected to be completed in the near term, reflecting its commitment to remediate the situation.
Sources
This article is based on reporting and publicly available information from the following sources:
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