The 2026 FIFA World Cup, taking place across Canada, Mexico, and the United States starting June 11, is expected to generate unprecedented sports betting activity in the U.S., surpassing wagers placed on the Super Bowl. Online sports betting site Bookies.com predicts Americans will legally wager approximately $3.1 billion on World Cup games through regulated platforms in dozens of states where sports betting is legal.
In addition to traditional online sportsbooks, prediction markets such as Kalshi and Polymarket are anticipated to handle about $2.4 billion in bets during the tournament. These markets, which started accepting sports trades only recently, are expected to significantly contribute to overall betting volume, according to Bill Speros, a sports betting analyst with Bookies.com.
By comparison, Americans legally wagered $1.8 billion on the 2022 World Cup held in Qatar, roughly equal to the amount bet on the 2026 Super Bowl. A recent survey from PwC found that 58% of Americans intend to place bets on the upcoming World Cup, including betting through online platforms, prediction markets, fantasy sports, or informal wagers. About one-third of those planning to bet expect to wager at least $250.
Expanded Tournament Fuels Betting Interest
The 2026 World Cup will be the largest ever, featuring 48 teams up from 32 in 2022 and hosting 104 matches across 16 cities in three countries. This expansion significantly increases betting opportunities. Many matches will be held in North American prime time, making it easier for fans to watch and bet during games. John Ewing, a public relations executive at BetMGM, noted that the convenient timing contrasts with the 2022 tournament in Qatar, where time differences hindered U.S. betting activity.
Ewing also highlighted that if the U.S. team advances beyond the group stage, it would likely boost betting further, as fans tend to support their home country’s team.
Growing Legal Sports Betting Landscape
Since the 2022 World Cup, seven new U.S. states have legalized sports betting, expanding the market. Some states are exploring additional revenue from World Cup wagers; for example, New Jersey lawmakers recently proposed a bill to impose a 10% surcharge on bets placed during the tournament. New Jersey is also set to host several matches, potentially attracting more bettors.
Why it matters
The surge in betting volume underlines the increasing role of sports wagering in major international events, supported by expanding legalization and technological innovations like prediction markets. With billions at stake, states and operators are positioning themselves to benefit economically while navigating regulatory considerations around betting expansion.
Background
The World Cup is held every four years and is the most widely viewed sporting event worldwide. Previous tournaments, including the 2022 event in Qatar, have showcased growing American interest in soccer and sports betting, especially as legal online wagering has proliferated in recent years. The 2026 edition’s expanded format and North American venues are expected to amplify this trend.
Sources
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