The Federal Trade Commission (FTC) has issued warning letters to a dozen websites that provide “nudify” tools, which digitally remove clothing from images without consent, urging them to comply immediately with the TAKE IT DOWN Act (TIDA). This federal law mandates platforms to allow individuals to request the removal of intimate images shared online without their consent and requires removal within 48 hours of a valid request.
FTC Chairman Andrew N. Ferguson emphasized the agency’s commitment to protecting the public, particularly children, from abusive online behavior. He stated that platforms now have no excuses and must follow the law or face consequences.
Details of the FTC Action
The warning letters were sent on May 20, 2026, to companies whose services enable the creation of nonconsensual sexualized images by digitally removing clothing from photos. These companies apparently do not provide users with a clear process for victims to request the takedown of such images, a requirement under TIDA.
The letters demand the companies “immediately come into compliance” with the law. Failure to comply could lead to FTC enforcement actions, including civil penalties of up to $53,088 per violation.
The FTC began enforcing TIDA on May 19, one year after the law was signed by President Donald Trump in May 2025. The Act was championed by former First Lady Melania Trump and gave online platforms a 12-month period to meet its requirements.
FTC Outreach to Major Platforms
Separately, Chairman Ferguson recently sent reminder letters to major technology companies, including Alphabet, Amazon, Apple, Meta, Microsoft, TikTok, and others, highlighting their obligations under the TAKE IT DOWN Act. Alongside enforcement, the FTC has published guidance to help businesses comply with the new law.
Why it matters
The FTC’s enforcement signals heightened regulatory scrutiny on online platforms that enable or facilitate the creation and distribution of nonconsensual intimate images, particularly those generated by emerging technologies like nudify tools. These measures aim to curb abusive conduct, protect victims’ privacy, and ensure swift removal of harmful content.
By imposing strict removal timelines and allowing individual requests, the TAKE IT DOWN Act represents a significant step in combating online image-based abuse. Noncompliance risks legal penalties and reputational harm for responsible companies.
Background
The TAKE IT DOWN Act requires interactive computer services to provide a mechanism for individuals to request takedown of nonconsensual intimate images and mandates removal within 48 hours of a valid request. It was enacted amid growing concerns over the harms caused by revenge porn and similar abusive online behaviors.
The FTC’s role includes monitoring compliance, issuing warnings, and taking enforcement actions against companies that fail to uphold the law’s provisions. This initiative builds on broader consumer protection efforts in the areas of privacy and online security.
Sources
This article is based on reporting and publicly available information from the following source:
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